Author: admin-to-del

Sony raised the price of the PS5 in the US this week blaming a “challenging economic environment”.

Look, we don’t want to get too deeply into the politics of it all, but we know the uncertain situation caused by tariffs is playing a huge role in all of this. PlayStation did shield itself from the turbulence for a little time by increasing console shipments to the US before the tariffs went into action, but that was only ever going to buy it time, which has now run out.

The irony is that while the price has gone up in the US, the platform holder is running a promotion in China to coincide with the release of the locally developed Lost Soul Aside.

From now through the end of the month, you’ll be able to get a PS5 Digital Edition for RMB 2,799 (~$390) and a PS5 with a Blu-ray drive for RMB 3,399 (~$474). That’s obviously a fair bit less than the new US prices, and should help Sony sell a few extra consoles in the region.

Some games and controllers are also discounted.

Of course, the PS5 is still extraordinarily expensive for a system that’s nearing its fifth anniversary. This has been a challenging generation for Sony, starting with the turmoil of the pandemic and now these new tariffs. It’s going to be fascinating to see how the manufacturer keeps hardware sales flowing with the prices now so abnormally high around the world.

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

Sony (SONY) stock was up on Friday after the entertainment company revealed changes at one of its game development studios. Bungie CEO Pete Parsons has stepped down as leader and will depart the company. This comes after the studio’s latest game, Marathon, was delayed indefinitely, despite a planned release in September 2025.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

The departure of Parsons marks the end of an era for Bungie, in more ways than one. Parsons has been a longtime leader of the video game development studio, having served as its CEO since 2016, and acting as its Chief Operating Officer before that. He helped shape the company into what it is today, but that might not be enough for it to survive the current state of the video game market.

Marathon, a revival of one of Bungie’s oldest video game series, was delayed following extremely negative backlash from gamers. Reception to a public test was negative, and the switch to a cyberpunk aesthetic over the military sci-fi settings of previous games wasn’t well received either. This has fueled speculation that Bungie will lose its status as an independent developer and be folded into Sony’s PlayStation Studios. This would be a sad fate for the developer behind Microsoft’s (MSFT) original Halo trilogy.

SONY Stock Movement Today

Sony stock was up 3.73% on Friday, extending a 35.44% rally year-to-date and a 49.53% increase over the past 12 months. While PlayStation is a large part of Sony’s business, it isn’t the company’s only avenue for entertainment revenue. The company also produces movies, music, and other entertainment.

Is Sony Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $30.50, representing a potential 6.53% upside for the shares.

See more SONY stock analyst estimates

Disclaimer & DisclosureReport an Issue

We have seen some sweet Android tablet deals this year, from the new Lenovo offering to OnePlus offering hundreds in free add-ons with the latest Tab 3, not to mention some deep deals on the aging Pixel Tab. But one deal stands out from all of them if you ask me, and it is still live right now – the 1TB Samsung Galaxy Tab S10 Ultra flagship at a gigantic $520 off the list price. 

We wanted to shine a light on this deal once again, and for good reason – it is particularly fantastic. This is a current-gen $1,620 tablet down at $1,099 shipped.  

We are indeed on the cusp of seeing the all-new S11 series tablets take center stage, but we are also talking about a wonderful flagship Android tablet release that will be a compelling experience for years to come in my opinion, especially because we are looking at the spec’d out 1TB model. I don’t know about you, but it takes me a whole heck of a long time to fill up that much space on a tablet. 

You might be saying to yourself, well if the S11 is coming than the S10 Ultra is just going to get even cheaper soon, isn’t it?

Well, maybe. The S9 models almost never saw price drops this deep after the new models hit, and there’s no telling if this S10 Ultra will either. 

You’ll also want to keep in mind this particular offer at $520 off is a combination of two discounts – a $220 straight cash discount and one of Samsung’s FREE storage upgrade offers. You’re essentially just getting the 512GB model at $220 off with a FREE storage upgrade to 1TB that would normally run you $300 more. 

Samsung does offer these sorts of 2x storage promotions quite regularly on brand new releases in the pre-order phase, but not nearly as often on devices that are already $220 off. 

This is a very good deal, on a very good Android tablet, and it won’t last forever. 

Samsung Galaxy Tab S10 Ultra features:

Make every day more extraordinary with Galaxy Tab S10 Ultra. Power through all your favorite experiences with groundbreaking Galaxy AI features, a long-lasting battery and a powerful chipset. Discover new ways to simplify your life with Galaxy AI on the big screen of Tab S10 Ultra. Write notes with that pen like feeling using the included S Pen, or type on an attachable keyboard then instantly summarize and organize your notes with Note Assist. Looking for another great time saver? Transcript Assist transcribes meetings and lectures for you, freeing you up to do other things. Find more information on items online quickly and easily using Circle to Search with Google. Simply circle what you’re interested in on the screen and then shop, identify or translate what you see, just like that.

Subscribe to the 9to5Toys YouTube Channel for all of the latest videos, reviews, and more!

We have seen some sweet Android tablet deals this year, from the new Lenovo offering to OnePlus offering hundreds in free add-ons with the latest Tab 3, not to mention some deep deals on the aging Pixel Tab. But one deal stands out from all of them if you ask me, and it is still live right now – the 1TB Samsung Galaxy Tab S10 Ultra flagship at a gigantic $520 off the list price. 

We wanted to shine a light on this deal once again, and for good reason – it is particularly fantastic. This is a current-gen $1,620 tablet down at $1,099 shipped.  

We are indeed on the cusp of seeing the all-new S11 series tablets take center stage, but we are also talking about a wonderful flagship Android tablet release that will be a compelling experience for years to come in my opinion, especially because we are looking at the spec’d out 1TB model. I don’t know about you, but it takes me a whole heck of a long time to fill up that much space on a tablet. 

You might be saying to yourself, well if the S11 is coming than the S10 Ultra is just going to get even cheaper soon, isn’t it?

Well, maybe. The S9 models almost never saw price drops this deep after the new models hit, and there’s no telling if this S10 Ultra will either. 

You’ll also want to keep in mind this particular offer at $520 off is a combination of two discounts – a $220 straight cash discount and one of Samsung’s FREE storage upgrade offers. You’re essentially just getting the 512GB model at $220 off with a FREE storage upgrade to 1TB that would normally run you $300 more. 

Samsung does offer these sorts of 2x storage promotions quite regularly on brand new releases in the pre-order phase, but not nearly as often on devices that are already $220 off. 

This is a very good deal, on a very good Android tablet, and it won’t last forever. 

Samsung Galaxy Tab S10 Ultra features:

Make every day more extraordinary with Galaxy Tab S10 Ultra. Power through all your favorite experiences with groundbreaking Galaxy AI features, a long-lasting battery and a powerful chipset. Discover new ways to simplify your life with Galaxy AI on the big screen of Tab S10 Ultra. Write notes with that pen like feeling using the included S Pen, or type on an attachable keyboard then instantly summarize and organize your notes with Note Assist. Looking for another great time saver? Transcript Assist transcribes meetings and lectures for you, freeing you up to do other things. Find more information on items online quickly and easily using Circle to Search with Google. Simply circle what you’re interested in on the screen and then shop, identify or translate what you see, just like that.

Subscribe to the 9to5Toys YouTube Channel for all of the latest videos, reviews, and more!

We have seen some sweet Android tablet deals this year, from the new Lenovo offering to OnePlus offering hundreds in free add-ons with the latest Tab 3, not to mention some deep deals on the aging Pixel Tab. But one deal stands out from all of them if you ask me, and it is still live right now – the 1TB Samsung Galaxy Tab S10 Ultra flagship at a gigantic $520 off the list price. 

We wanted to shine a light on this deal once again, and for good reason – it is particularly fantastic. This is a current-gen $1,620 tablet down at $1,099 shipped.  

We are indeed on the cusp of seeing the all-new S11 series tablets take center stage, but we are also talking about a wonderful flagship Android tablet release that will be a compelling experience for years to come in my opinion, especially because we are looking at the spec’d out 1TB model. I don’t know about you, but it takes me a whole heck of a long time to fill up that much space on a tablet. 

You might be saying to yourself, well if the S11 is coming than the S10 Ultra is just going to get even cheaper soon, isn’t it?

Well, maybe. The S9 models almost never saw price drops this deep after the new models hit, and there’s no telling if this S10 Ultra will either. 

You’ll also want to keep in mind this particular offer at $520 off is a combination of two discounts – a $220 straight cash discount and one of Samsung’s FREE storage upgrade offers. You’re essentially just getting the 512GB model at $220 off with a FREE storage upgrade to 1TB that would normally run you $300 more. 

Samsung does offer these sorts of 2x storage promotions quite regularly on brand new releases in the pre-order phase, but not nearly as often on devices that are already $220 off. 

This is a very good deal, on a very good Android tablet, and it won’t last forever. 

Samsung Galaxy Tab S10 Ultra features:

Make every day more extraordinary with Galaxy Tab S10 Ultra. Power through all your favorite experiences with groundbreaking Galaxy AI features, a long-lasting battery and a powerful chipset. Discover new ways to simplify your life with Galaxy AI on the big screen of Tab S10 Ultra. Write notes with that pen like feeling using the included S Pen, or type on an attachable keyboard then instantly summarize and organize your notes with Note Assist. Looking for another great time saver? Transcript Assist transcribes meetings and lectures for you, freeing you up to do other things. Find more information on items online quickly and easily using Circle to Search with Google. Simply circle what you’re interested in on the screen and then shop, identify or translate what you see, just like that.

Subscribe to the 9to5Toys YouTube Channel for all of the latest videos, reviews, and more!